Senior Director, Gift Planning and Principal Gifts, Western Michigan University

Jennifer Yelovina, CFRE, CAP®, is a seasoned fundraising professional with over 20 years of experience in major, capital, and planned gifts across social services, healthcare, and higher education. As Senior Director at Western Michigan University, she launched its Planned Giving and Principal Gift programs in 2022.

Previously, Jennifer established a Planned Giving program for a regional hospital system, providing gift planning expertise for statewide foundation affiliates.

She has held leadership roles with the Western Michigan Planned Giving Group and served on the CGP Conference Committee for the National Association of Charitable Gift Planners. Jennifer holds a master's degree in public administration from the University of Michigan-Dearborn.